Elizabeth Rummel erummel@uvm.edu 508-314-0719
Nick Wright nwright1@uvm.edu 802-498-7503
Mia Faesy mfaesy@uvm.edu 802-343-9622
Katie Sweeney csweene2@uvm.edu 612-578-0606
Kate Libby kmlibby@uvm.edu
Olivia Hurley ohurley@uvm.edu 860-682-0209
1. Goal: What are the stated goals of your SOCIAL MARKETING CAMPAIGN? What behavior(s) is/are your SOCIAL MARKETING CAMPAIGN focused on changing?
ReplyDeleteKATE
2. The 8 “Ps” of your SOCIAL MARKETING CAMPAIGN - Product, Price, Place, Promotion, Publics, Partnership, Policy, and Purse Strings. How does your SMC address/approach all 8 Ps?
OLIVIA
3. Evaluation: How successful was your SOCIAL MARKETING CAMPAIGN in meeting its goals? Changing behavior?
KATIE
4. News/PR: Summarize and link to THREE news articles about your SOCIAL MARKETING CAMPAIGN that report, raise questions, and/or encourage support.
ELIZABETH
5. Media Analysis: Which media platforms seemed MOST and LEAST effective in helping your SOCIAL MARKETING CAMPAIGN achieve its stated goals? Be specific and analytical in your response.
MIA
6. Suggestions: What specific suggestions do you have for this SOCIAL MARKETING CAMPAIGN moving forward?
NICK
http://www.rollingstone.com/politics/news/rock-the-vote-returns-for-2014-midterm-election-20140623
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