VIDEO VISION DRAFT 1.O

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2.  Our AMA SLAM video will contain a mixture of both still images and video clips. One of our goals may be to emphasize the support of the event from the Burlington and UVM community through shots of both the lake and Church St. We also plan on including possible commentary from performers such as Nick and Lauren from class. Having audio from actual performers would also make a great addition to our final film.

3.  Nick - Interviewee & photo taking

Elizabeth - interviewing & photo taking

Katie - Photo/video

Olivia - Collaborate video clips and photos

Mia - Collaborate & video taking

Kate - Interview nick or lauren

http://www.wokv.com/news/news/local/jax-young-voters-rock-vote-hemming-plaza/njzQN/

http://www.huffingtonpost.com/2014/10/09/rock-the-vote-fox-news-ashley-spillane_n_5959180.html

http://www.washingtonpost.com/blogs/post-politics/wp/2014/11/02/a-lot-of-the-celebrities-who-appeared-in-the-midterm-rock-the-vote-psa-didnt-actually-vote-in-the-last-midterm/

http://www.usatoday.com/story/news/nation-now/2014/11/04/rock-the-vote-lena-dunham-lil-jon/18486627/

Everyone's Questions

1. Goal: What are the stated goals of your SOCIAL MARKETING CAMPAIGN? What behavior(s) is/are your SOCIAL MARKETING CAMPAIGN focused on changing?

KATE

2. The 8 “Ps” of your SOCIAL MARKETING CAMPAIGN - Product, Price, Place, Promotion, Publics, Partnership, Policy, and Purse Strings. How does your SMC address/approach all 8 Ps?

OLIVIA

3. Evaluation: How successful was your SOCIAL MARKETING CAMPAIGN in meeting its goals? Changing behavior?

KATIE

4. News/PR: Summarize and link to THREE news articles about your SOCIAL MARKETING CAMPAIGN that report, raise questions, and/or encourage support.

ELIZABETH

5. Media Analysis: Which media platforms seemed MOST and LEAST effective in helping your SOCIAL MARKETING CAMPAIGN achieve its stated goals? Be specific and analytical in your response.

MIA

6. Suggestions: What specific suggestions do you have for this SOCIAL MARKETING CAMPAIGN moving forward?

NICK

Rock The Vote Presents: #TURNOUTFORWHAT

Elizabeth Rummel erummel@uvm.edu 508-314-0719
Nick Wright nwright1@uvm.edu 802-498-7503
Mia Faesy mfaesy@uvm.edu 802-343-9622
Katie Sweeney csweene2@uvm.edu 612-578-0606
Kate Libby      kmlibby@uvm.edu
Olivia Hurley    ohurley@uvm.edu 860-682-0209