1. Goal: What are the stated goals of your SOCIAL MARKETING CAMPAIGN? What behavior(s) is/are your SOCIAL MARKETING CAMPAIGN focused on changing?
KATE
2. The 8 “Ps” of your SOCIAL MARKETING CAMPAIGN - Product, Price, Place, Promotion, Publics, Partnership, Policy, and Purse Strings. How does your SMC address/approach all 8 Ps?
OLIVIA
3. Evaluation: How successful was your SOCIAL MARKETING CAMPAIGN in meeting its goals? Changing behavior?
KATIE
4. News/PR: Summarize and link to THREE news articles about your SOCIAL MARKETING CAMPAIGN that report, raise questions, and/or encourage support.
ELIZABETH
5. Media Analysis: Which media platforms seemed MOST and LEAST effective in helping your SOCIAL MARKETING CAMPAIGN achieve its stated goals? Be specific and analytical in your response.
MIA
6. Suggestions: What specific suggestions do you have for this SOCIAL MARKETING CAMPAIGN moving forward?
NICK
http://op-talk.blogs.nytimes.com/2014/10/09/heres-why-you-should-turn-out-and-rock-the-vote/?_r=0
ReplyDeleteSummary: It explains a little about what rock the vote is; encouraging younger kids to register to vote, and to also go an vote. It explains that our generation, 50% recognize themselves as independent, this is because people vote on individual issue rather than on parties. That is why one reason the younger generation doesn’t come out on election day. A quote from the article says, →“But don’t chock it up to apathy or laziness. “They do care very passionately about issues that matter to them,” she explained. “They are getting involved at a local level. They are creating startups. They are volunteering with local organizations. They are looking to take problems on in real time and fix them.” It also gives a brief overview of the newest campaign video of Lil Jon.
Link 2:
http://www.bustle.com/articles/42664-this-rock-the-vote-campaign-ad-is-horrifyingly-sexist-but-it-works-video
Summary: This article talk about the ‘care like crazy’ campaign that rock the vote put on. It talk about one specific ad of a man being extremely sexist. The campaign is to show that everyone can vote, even lunatics like this guy, so people have to go out and voice their opinions through votes to make sure these guys don’t take over politics. They used a scare factor in these campaign videos.
Link 3:
http://www.washingtonpost.com/blogs/post-politics/wp/2014/11/02/a-lot-of-the-celebrities-who-appeared-in-the-midterm-rock-the-vote-psa-didnt-actually-vote-in-the-last-midterm/
Summary: This article talks about how a lot of the celebrities that are in the campaign videos promoting rock the vote…did not actually vote. Rock the Vote explains how they make sure that the people in their promotional videos are registered, but there is no one checking to make sure that they have actually voted in the past.